I turn deep data and CRM insight into full-funnel campaigns that move the numbers that matter, acquisition, retention, and revenue, for B2B and B2C brands.
Strategy, performance media, lifecycle, analytics, and design, under one roof.
Full-funnel campaigns that drive acquisition, engagement, retention, and revenue, aligning stakeholders, budgets, and channels to measurable outcomes.
Segmented journeys across SMS, email, in-app, and automation. Behavioral targeting to improve activation, retention, and reactivation.
Paid media across Meta, Google, and TikTok, sharpened with audience targeting, creative testing, remarketing, and conversion optimization.
SQL, Databricks, GA4, and Looker to turn campaign, behavior, and revenue data into business cases and growth recommendations.
Landing pages and websites in Framer, Wix, and WordPress, improving UX, conversion rates, and lead quality.
Workflows with CleverTap, ManyChat, Mailchimp, and AI tools to streamline operations, customer comms, and reporting.
Most recently, marketing & web lead at 33 Bondi (Sydney), driving growth across the consultancy's Australian clients.
A respected engineering firm whose marketing didn't match its expertise, and a roster of clients all needing leads at once.
Rebuilt the website in Framer, set up GA4, and ran LinkedIn marketing and repeatable growth playbooks.
Conversion-focused sites & funnels live across Obodo, Wollongong Granny Flats, D4 Bioventures & SWG Capital.
A local builder spending $16K+/month on Google Ads with rising costs and lead volume on a plateau.
Conversions rose 104 → 144 in four months while CPA fell $167.70 → $111.41.
An established furniture house with a weak digital presence and expensive, inefficient trade-lead acquisition.
Fixed the website layout, ran Google Ads, produced FB & IG content and an email campaign, and designed the Artifax collection creative.
Conversions doubled MoM and Performance Max scaled toward high-value trade leads, at far lower cost.
A venture studio turning research into funded companies, but a site that didn't convey its credibility.
Rebuilt the layout around its process, Evaluation, Venture Building, Capital Raising, Transactions, plus authority blog content.
A clearer, credible presence across Drugs, Devices, Diagnostics & Digital Health.
As Campaign Associate at Maya Business, nationwide campaigns for MSMEs, merchant engagement, retention, and gross transaction value.
Diagnosed an ₱82M GTV loss from unstable SKUs and led a seamless supplier migration to a zero-error provider.
Reactivated a quiet 33.5K-member merchant group with transactional games, every entry required a real transaction.
A lifecycle play around Maya Advance's 30% cashback to win back dormant borrowers and rebuild repayment momentum.
An "earn extra ₱12 by loading and paying bills" mechanic that lifted everyday merchant transaction frequency.
Social media management, paid media, and brand & creative work across e-commerce, the arts, and consumer brands.
Content, creative & paid ads for a gaming store, ManyChat automating inquiries.
Content, ad strategy & automation for a digital-products brand.
Content, visuals & ad campaigns for a software & game store.
Led the Opening Sale Promo, brand-aligned copy & key visuals.
Content & copywriting for an acclaimed choral group's tours.
Full artisanal identity, flavor naming, label systems & mockups.
Social, editorial, and campaign design across brands, built in Canva, Photoshop & Illustrator. Every piece shown in full.
An engineering foundation behind the analytics: SQL, data pipelines, and a systems mindset applied to marketing.
Jericho Tinimbang